PACA Update – Part 4

And the future is………

Possibly Red!  The Red Scarlet is now scheduled for release by January 1.  It will come in both a fixed and interchangeable lens configuration.  Expect to pay $4-5k.

The Red One is scheduled to be replaced by the Red Epic, which will have a 5-6k resolution.  Red has indicated that they will accept Red ONE cameras on trade-in for their full purchase price as a credit against the cost of a Red Epic.  How’s that for standing behind your product!

And don’t expect Canon, Nikon, and other DSLR manufacturers to be left behind.  Canon has already announced another firmware upgrade for the Mark II which will provide for various frame rates including the popular 24 frames per second.

Red Scarlet

Footage will be a harder format for the microstock community to produce.  It requires more skill and equipment to do it well. Few will have the patience or money to dedicate to this after they see how little they make on their stills.  Consensus at PACA was that stock footage currently has a longer payback period than stills, in the area of about 18 months, but also has a longer lifespan.

In closing, we have been acquiring footage clips for about 6 months and expect to have them loaded to the website in 30-45 days.  Next year will be the Year of the Footage Clip and we encourage you all to get with the program. Speaking of which, we will soon be announcing our plans to help beginning footage shooters with submitting and processing their clips until they get comfortable with the process.

Footage continues to be a bright spot in the otherwise not so rosy photography business.  To travel and nature photographers, it represents a very attractive and relatively easy way to increase the return from your travels.  We look forward to helping you to take advantage of this unique opportunity.